LASHIFY Creative Content Project Manager & Producer
(On-site & Remote) Los Angeles | 2022–2025
Produced high-impact photo and video content across ecommerce, social, and campaign channels, helping shape Lashify’s visual identity and product storytelling. Led end-to-end production for studio and location shoots, including logistics, call sheets, shot lists, product prep, and on-set coordination with in-house teams and top-tier photographers such as Elias Tahan and Beau Nelson. Collaborated with professional models and celebrity makeup artists, directed talent, and managed post-shoot deliverables to ensure assets were on schedule, on brand, and optimized for engagement, education, and conversion.
(On-site & Remote) Los Angeles | 2022–2025
Produced high-impact photo and video content across ecommerce, social, and campaign channels, helping shape Lashify’s visual identity and product storytelling. Led end-to-end production for studio and location shoots, including logistics, call sheets, shot lists, product prep, and on-set coordination with in-house teams and top-tier photographers such as Elias Tahan and Beau Nelson. Collaborated with professional models and celebrity makeup artists, directed talent, and managed post-shoot deliverables to ensure assets were on schedule, on brand, and optimized for engagement, education, and conversion.
COTERIE S/S20 On-Site Look Book | In-House Production
New York | 2019–2020
Led in-house photo production for COTERIE’s S/S20 on-site look book, overseeing casting and hiring of key creative talent and crew. Managed production schedules and budgets, and served as the primary liaison for brand and vendor communications. Produced on-site flat-lay content within a dedicated studio environment, ensuring efficient execution and consistent visual standards. Photography by Greg Swales.
New York | 2019–2020
Led in-house photo production for COTERIE’s S/S20 on-site look book, overseeing casting and hiring of key creative talent and crew. Managed production schedules and budgets, and served as the primary liaison for brand and vendor communications. Produced on-site flat-lay content within a dedicated studio environment, ensuring efficient execution and consistent visual standards. Photography by Greg Swales.
Australian Brands at COTERIE | Remote In-House Production
Sydney | 2020
Led remote production for Australian brands participating in COTERIE, overseeing brand and vendor communications and hiring key creative talent and crew. Managed production budgets and schedules to ensure seamless execution across time zones and alignment with brand and event standards. Photography by Nick Tsindos.
Sydney | 2020
Led remote production for Australian brands participating in COTERIE, overseeing brand and vendor communications and hiring key creative talent and crew. Managed production budgets and schedules to ensure seamless execution across time zones and alignment with brand and event standards. Photography by Nick Tsindos.
COTERIE F/W19 Lookbook | Remote In-House Production
Los Angeles | 2019
Produced remotely, overseeing the hiring of key creative talent and crew while managing production schedules and budgets. Led brand communications and collaborated closely with the in-house production team to ensure cohesive execution and alignment with creative objectives. Creative Direction by William Graper.
Los Angeles | 2019
Produced remotely, overseeing the hiring of key creative talent and crew while managing production schedules and budgets. Led brand communications and collaborated closely with the in-house production team to ensure cohesive execution and alignment with creative objectives. Creative Direction by William Graper.
COTERIE S/S19 Look Book Video | In-House Production
New York | 2019
Led in-house video production, including casting and hiring key creative talent and crew. Managed production schedules and budgets, and directed brand communications while collaborating closely with the in-house production team to ensure cohesive execution and timely delivery.
New York | 2019
Led in-house video production, including casting and hiring key creative talent and crew. Managed production schedules and budgets, and directed brand communications while collaborating closely with the in-house production team to ensure cohesive execution and timely delivery.