Bella Thorne | Social Media Strategy & Management
2023 - 2024
Led social media strategy and day-to-day management for Bella Thorne, overseeing content and brand alignment across an audience of 50M+ followers. Worked directly with Bella, her management team, and multiple PR and marketing agencies to cross-functionally align messaging, partnerships, and execution. Drove measurable performance gains, increasing impressions by 53% to 170M and elevating engagement from 0.9% to 8.97% across platforms.
2023 - 2024
Led social media strategy and day-to-day management for Bella Thorne, overseeing content and brand alignment across an audience of 50M+ followers. Worked directly with Bella, her management team, and multiple PR and marketing agencies to cross-functionally align messaging, partnerships, and execution. Drove measurable performance gains, increasing impressions by 53% to 170M and elevating engagement from 0.9% to 8.97% across platforms.
THE NEST SUMMIT
2021
Executed pre-event, onsite and post-event Instagram content for the official event of Climate Week NYC. Launched Instagram Reels, increasing reach by 5,000%
2021
Executed pre-event, onsite and post-event Instagram content for the official event of Climate Week NYC. Launched Instagram Reels, increasing reach by 5,000%
5,003 views
LIQUID MEDIA GROUP
2021
Curated and executed Instagram posts from The Big Splash launch events at the Toronto International Film Festival.
2021
Curated and executed Instagram posts from The Big Splash launch events at the Toronto International Film Festival.
6,178 views
BRONX & BANCO X LUXE NATURAL COLLECTIVE
2020
Produced photography for ecom and Instagram accounts.
2020
Produced photography for ecom and Instagram accounts.
