LASHIFY X ISAMAYA BEAUTY
2024
Led cross-functional marketing and launch support for the Lashify x ISAMAYA Beauty collaboration, which introduced the Lashify x ISAMAYA Beauty Control Kit, a limited-edition Luxe Kit, and two new lash styles. The partnership activated across both brands’ channels, including distribution through Selfridges, expanding global reach and visibility. I coordinated messaging, content, and launch timing to ensure cohesive storytelling across platforms and retail partners. Following the collaboration, The Edge lash became the best-selling Lashify style on Selfridges.com, underscoring the impact and resonance of the launch.
2024
Led cross-functional marketing and launch support for the Lashify x ISAMAYA Beauty collaboration, which introduced the Lashify x ISAMAYA Beauty Control Kit, a limited-edition Luxe Kit, and two new lash styles. The partnership activated across both brands’ channels, including distribution through Selfridges, expanding global reach and visibility. I coordinated messaging, content, and launch timing to ensure cohesive storytelling across platforms and retail partners. Following the collaboration, The Edge lash became the best-selling Lashify style on Selfridges.com, underscoring the impact and resonance of the launch.
BELLA & DANI THORNE X AMP (AMAZON)
2024
Managed social media for both the podcast and Bella’s channels, ensuring unified storytelling across all touchpoints. I coordinated closely with AMP’s internal team, the podcast producers, and the featured guests’ teams to align timing, assets, and promotional deliverables. This included managing approvals, optimizing content for platform performance, and facilitating smooth communication between all parties. The result was a cohesive, high-visibility campaign that amplified the series and strengthened engagement across both the AMP and Thorne audiences.
2024
Managed social media for both the podcast and Bella’s channels, ensuring unified storytelling across all touchpoints. I coordinated closely with AMP’s internal team, the podcast producers, and the featured guests’ teams to align timing, assets, and promotional deliverables. This included managing approvals, optimizing content for platform performance, and facilitating smooth communication between all parties. The result was a cohesive, high-visibility campaign that amplified the series and strengthened engagement across both the AMP and Thorne audiences.
SUSAN BENDER X HEATHER DUBROW
2024
Led the full social media launch strategy timed to the airing of The Real Housewives of Orange County Season 18, Episode 10, “Catwalks & Catfights.” The episode aired during RHOC’s highest-performing season in five years, reaching an estimated 3.1 million total viewers and 1.6 million viewers in the 18–49 demo across live and streaming. I built and executed the cross-platform launch plan, including teaser content, real-time posting during the broadcast, influencer amplification, and post-episode storytelling aligned with key moments from the show. This approach significantly increased visibility and engagement for the collaboration, leveraging the episode’s built-in audience to drive strong early interest and traffic to the brand.
2024
Led the full social media launch strategy timed to the airing of The Real Housewives of Orange County Season 18, Episode 10, “Catwalks & Catfights.” The episode aired during RHOC’s highest-performing season in five years, reaching an estimated 3.1 million total viewers and 1.6 million viewers in the 18–49 demo across live and streaming. I built and executed the cross-platform launch plan, including teaser content, real-time posting during the broadcast, influencer amplification, and post-episode storytelling aligned with key moments from the show. This approach significantly increased visibility and engagement for the collaboration, leveraging the episode’s built-in audience to drive strong early interest and traffic to the brand.
BELLA THORNE X ILLICIT ELIXIRS
2024
Managed all social media execution from Bella’s side, coordinating closely with her artist management team, external PR agencies, and the client to align deliverables, messaging, and timing. I oversaw content planning, approvals, and posting cadence to ensure that the collaboration launched with cohesive storytelling across platforms, met contractual obligations, and maximized visibility for both the brand and Bella’s audience. This cross-functional management helped streamline communications and drive a smooth, well-synchronized campaign rollout.
2024
Managed all social media execution from Bella’s side, coordinating closely with her artist management team, external PR agencies, and the client to align deliverables, messaging, and timing. I oversaw content planning, approvals, and posting cadence to ensure that the collaboration launched with cohesive storytelling across platforms, met contractual obligations, and maximized visibility for both the brand and Bella’s audience. This cross-functional management helped streamline communications and drive a smooth, well-synchronized campaign rollout.
COTERIE X HOUSE OF WARIS DIGITAL DINNER CLUB
2020
Created partnership with House of Waris Botanicals to host a digital dinner club on Instagram Live with the chef from iconic New York restaurant, Jack's Wife Freda. Meal prep kits were available to order in advance from Farm to People. The chef walked viewers through the recipe with actor, fashion influencer and founder of House of Waris Botanicals, Waris Ahluwalia. House of Waris Botanicals tea was available for wholesale purchase via COTERIE Digital.
2020
Created partnership with House of Waris Botanicals to host a digital dinner club on Instagram Live with the chef from iconic New York restaurant, Jack's Wife Freda. Meal prep kits were available to order in advance from Farm to People. The chef walked viewers through the recipe with actor, fashion influencer and founder of House of Waris Botanicals, Waris Ahluwalia. House of Waris Botanicals tea was available for wholesale purchase via COTERIE Digital.
BRONX & BANCO X
LUXE NATURAL COLLECTIVE
2020
Launched natural beauty and wellness holiday gift sets, ranging from $50 to $200 USD. Partnered with Natalie De'Banco of Bronx & Banco to curate product and coordinate with benefitting charity. Managed buying, merchandising, promotion and delivery logistics.
Sold out.
LUXE NATURAL COLLECTIVE
2020
Launched natural beauty and wellness holiday gift sets, ranging from $50 to $200 USD. Partnered with Natalie De'Banco of Bronx & Banco to curate product and coordinate with benefitting charity. Managed buying, merchandising, promotion and delivery logistics.
Sold out.
MIMI EL-ASHIRY X PROJECT WOMENS
2019
Produced multi-channel partnership with influencer, dancer, and model Mimi El-Ashiri who art directed and styled the first ever look book for Las Vegas contemporary womenswear trade show, PROJECT WOMENS. Remotely produced shoot in Australia. Leveraged content to launch The Conscious Fashion Campaign in support of the UN Sustainable Development Goals.
2019
Produced multi-channel partnership with influencer, dancer, and model Mimi El-Ashiri who art directed and styled the first ever look book for Las Vegas contemporary womenswear trade show, PROJECT WOMENS. Remotely produced shoot in Australia. Leveraged content to launch The Conscious Fashion Campaign in support of the UN Sustainable Development Goals.