Lashify | Creative Project Manager, Events
2024–2025
Led wholesale event execution for Lashify, delivering high-profile brand moments across retail, press, and industry platforms. Key projects included the launch of Lashify at Selfridges London, the ISAMAYA Beauty x Lashify pop-up in London, a London press launch, and Lashify’s participation at The Makeup Show NYC (May 2025), strengthening global brand visibility, retail partnerships, and industry presence.
2024–2025
Led wholesale event execution for Lashify, delivering high-profile brand moments across retail, press, and industry platforms. Key projects included the launch of Lashify at Selfridges London, the ISAMAYA Beauty x Lashify pop-up in London, a London press launch, and Lashify’s participation at The Makeup Show NYC (May 2025), strengthening global brand visibility, retail partnerships, and industry presence.
COTERIE | Brand Director
New York | 2016–2020
Directed brand strategy and large-scale execution for New York’s premier women’s contemporary fashion trade show, serving 17,000+ attendees and 1,000+ global brands each season. Led experiential design, education programming, and VIP initiatives, while overseeing cross-functional production of content and on-site experiences in partnership with marketing and operations teams to drive audience growth, industry influence, and commercial impact.
New York | 2016–2020
Directed brand strategy and large-scale execution for New York’s premier women’s contemporary fashion trade show, serving 17,000+ attendees and 1,000+ global brands each season. Led experiential design, education programming, and VIP initiatives, while overseeing cross-functional production of content and on-site experiences in partnership with marketing and operations teams to drive audience growth, industry influence, and commercial impact.
Redeye Worldwide
Redeye Worldwide
The Daily Front Row
Image via SWOOP
MIAMI SWIN pop-up
at the Faena Bazaar
Miami, 2018
Project management including all vendor relations, budgets,
event programming and coordination with Marketing and PR teams.
at the Faena Bazaar
Miami, 2018
Project management including all vendor relations, budgets,
event programming and coordination with Marketing and PR teams.
Iris Apfel Book Launch
New York, 2018
In-house event and video production.
New York, 2018
In-house event and video production.
KENZO S/S12 RTW
Paris, 2011
Backstage Production Manager, Casting Assistant, collection coordination.
Paris, 2011
Backstage Production Manager, Casting Assistant, collection coordination.